A look at my work
Portfolio
TL;DR
Working in communications means constantly adding new skills to your toolkit.
After 10+ years, I’ve used mine to make complicated things clearer, more useful, and easier to engage with, whether I’m working on strategies and campaigns, stories, websites, toolkits, trainings, videos, or technical documents.
Who I've Worked With
My experience spans health and well-being, higher education, journalism, and nonprofits, along with
small businesses in industries ranging from retail and aviation to creative services.
Strategy, Campaigns, & Content
Population Health Management Initiative | Strategic Communications
Defining · Planning · Creating · Improving
My role:
Communications lead · Editorial leadership · Writing and editing · Plain language · Stakeholder communications · Content development · Project coordination · Web design and management · Subject matter expert (SME) interviewing
As a Communications Lead for the Population Health Management Initiative, I coordinated communications for a cohort of 32 California community health centers participating in a large-scale health care transformation initiative.
I worked across teams of subject matter experts, coaches, partners, designers, and communications professionals to translate complex program information into clear, useful communications for participating health centers and other stakeholders.
My work included leading editorial and design processes for impact reports, success stories, newsletters, web design and content, event materials, project descriptions, slide decks, and onboarding resources. I also served as a primary copy editor for the project and advocated for plain language and accessible, equitable communications.
University of New Hampshire Health & Wellness | Website Redesign
Defining · Planning · Creating · Improving
My role:
Audience research · Content strategy · Information architecture · Web writing and editing · SEO · UX/UI · Drupal implementation
When UNH Health & Wellness needed to overhaul its website as part of a major Drupal update, I took the opportunity to rethink not just how the site looked, but how well it was serving its intended audiences.
Over the course of an 18-month redesign, I used focus groups, surveys, analytics, SEO research, and web best practices to identify opportunities to improve the site's structure, usability, and content. I worked closely with UNH's Web & Mobile Development team while learning Drupal to implement the content and structural changes myself.
The redesigned site gained visibility and better usability, and ultimately became a central source for campus-wide health guidance and education during the COVID-19 pandemic.
At the onset of COVID-19, I co-led the development of #UNHTogether, a comprehensive health communications campaign designed to encourage prevention behaviors while emphasizing community engagement and shared responsibility.
I collaborated with university departments, student and staff representatives, and community stakeholders to develop an evidence-based communications approach for a diverse college population. The campaign coordinated messaging across print and digital channels, including webpages, social media, signage, videos, challenges, and toolkits that could be used by partners across campus.
The campaign reached a university community of more than 15,000 students and 4,000 employees, along with three affiliate campuses across New Hampshire.
University of New Hampshire: #UNHTogether | Campus-Wide COVID-19 Health Campaign
Defining · Planning · Creating
My role:
Communications strategy · Campaign planning · Messaging · Creative direction · Content development · Stakeholder coordination
When UNH Health & Wellness set out to update its evidence-based Well-Being Wheel, I worked with staff to make the resource more inclusive, relevant, and useful for current students.
I facilitated conversations with my colleagues, a team of subject matter experts, to capture the ideas, behaviors, and resources associated with each dimension of well-being, then translated that input into a comprehensive key messages document and revised the language of the tool itself.
I collaborated with colleagues and a graphic designer on the visual update, and developed the communications plan for rolling out the refreshed resource across web, social media, print materials, and campus spaces.
University of New Hampshire | Well-Being Wheel Update
Defining · Planning · Creating · Improving
My role:
SME facilitation · Messaging strategy · Content development · Editing · Creative direction · Campaign planning
Writing, Storytelling, & Profiles
Interviews & Expert Profiles
Written for the Population Health Management Initiative project while serving as Communications Lead at JSI:
Culture, Data, and Conversations: Community Medical Centers’ Behavioral Health Integration Journey
Key Insights from Mendocino Coast Clinic’s Patient Engagement Strategy
3 Innovations Shaping Pediatric Health Outcomes at Petaluma Health Center
Others
Funded by the Pulitzer Center
Trying To Stop Suicide: Guyana Aims To Bring Down Its High Rate | NPR, shared byline
Note from the Field: Using Self-Care to Restore Compassion | Public Health Post
Guyana's Mental Health Care Shortage | Global Health Now
Resources, Systems, & Solutions
Resources & Learning
Communications & Planning
Editing & Editorial
Websites & Digital Media
Systems & Organization
Built templates and workflows to make recurring content on brand and easier to create and manage
Turned messy or undocumented processes into clear SOPs and instructions
Created editorial calendars and workflows for planning, reviewing, and publishing content across channels
Created audience personas to guide messaging and content decisions
Built content calendars to plan and coordinate communications across channels
Developed and managed recurring newsletters
Created content plans for social media, email, and web
Set goals and metrics to track how communications were performing
Reviewed analytics and audience data to inform what came next
Edited and formatted long, technical reports and proposals with many authors and reviewers
Edited technical and subject-matter-expert content for accessibility, 508 compliance, plain language, readability, structure, and consistency
Created style guides to keep large projects consistent
Copyedited and formatted reports, websites, presentations, toolkits, and more
Co-led the design of an internal web platform, iterating quarterly based on surveys and analytics
Reorganized website content to make information easier to find and understand
Wrote, edited, and published web content in WordPress, Drupal, and Squarespace
Turned longer interviews and recordings into short videos for social media
Created and edited videos, audio, graphics, and other digital content
Built and continually improved an onboarding program used to train 90+ new staff over several years
Created toolkits, guides, and animated how-to videos to train health information technology and cybersecurity professionals
Helped build and edit self-paced online courses: 1) for health center staff in Articulate Rise, and 2) for college students and staff in Canvas LMS
Beyond the Portfolio
Certificates & Memberships
ACES Society for Editing | Member since 2024
Poynter ACES Introductory Certificate in Editing | Summer 2026
University of New Hampshire Digital Marketing Certificate | November 2021
University of New Hampshire Digital Design Certificate | July 2020